Bookstore's Halloween Sale Campaign (2018)

Project Role  >  Designer. Producer.

This Halloween campaign includes a window display, social media, email and freestanding outdoor signs. With the nature of the sale being one-day, I designed the signage in a way that the “coming soon” information could be switched out with the sale percentages on the day of the sale. The background of the window display was printed out and placed on the inside of the window while the sale details were done in vinyl and applied to the outside.